A topic that is kind of near and dear to me as I have described in previous posts is affiliate marketing. Truth be told, it took me a long time to actually get started. Once I saw how all of the pieces fit together, it just kind of clicked. I realized that I could market other people’s things and make money from it very easily. Literally, anything can be marketed, including Amazon products. It seems that the big craze has been how to sell your private label products through Amazon FBA (fulfilled by Amazon). There is also the use of Amazon for PPC or Pay Per Click where the seller pays Amazon for marketing. Did you know, however, that you can do this yourself? Today, I am going to discuss how to market your own products from Amazon FBA through a sales funnel.
What is a Sales Funnel?
This will be a very brief and rude introduction to a sales funnel. I have linked a more in-depth document below to Entrepreneur.com. A sales funnel is essentially a website that is used in online marketing. It walks the potential customer through a series of pages that are set up to sell products. Customers are driven to the sales funnel through the use of a lead magnet. What is a lead magnet? This can be an ad on social media, a video on YouTube, or even a link on a blog site. Once the potential customer enters the sales website, there are a series of activities. Entrepreneur describes these activities as awareness, interest, decision, and action moving from the top of the funnel down. Personally, I like the concept of a six-part sales funnel. These processes would become the following:
Top of the Funnel (ToFU)
Middle of the Funnel (MoFU)
Bottom of the Funnel (BoFU)
This approach includes the education that must be put into place for the potential customer about what is being sold. In reality, though, sales funnels do not look anything like this. From a website point of view, there are generally fewer pages. There is a squeeze page, sales page, one-time offer page, and upsell page. Then there is a follow-up process. Generally, this is in the form of an email with automatic responses but newer technologies have included messenger bots through social media.
Traditionally, something like this would need to be set up manually or with WordPress. Today, there are systems such as Clickfunnels, GetResponse, and Oribi. Each of these systems also has other integrated features that become an all in one suite for an online marketer.
Ok, enough about funnels. Let’s talk about what these funnels are used for. They are used to market and sell one of three things, your products, other people’s products, or your services. In this example, I am talking about marketing other people’s products.
What is an affiliate? An affiliate is someone that is associated with another company only for the purpose of marketing their products. They receive a commission based on the sales that they generate.
The affiliate uses these sales funnels as a way to market and drive traffic to the websites for the products that they are an affiliate for. So the affiliate will set up an advertisement on social media, through email marketing to their list of potential customers, or talk about it in a YouTube video or blog post. Again, this is the Lead Magnet that would usually drive traffic to a site that they own. Due to Facebook’s terms and conditions, they do not allow driving traffic directly from an affiliate link.
Once the customer hits the squeeze page, they are then taken through the funnel. The squeeze page is the first page that a potential customer would see. This page will attempt to collect a prospective client’s email address for future marketing campaigns. If the person leaves the funnel before buying the offer then the affiliate has the information needed to follow-up with them at a later time.
The next page is the sales page. This is where the customer would be sent to after they provide their email address. This page will hold sales content and most likely an offer. Another possibility is the sales page is actually the redirect to the product that the affiliate is offering.
So what right? What is my point?
Amazon FBA Affiliate
The purpose of the previous section is to give you a brief idea of what affiliate marketing is. Hopefully, by now, you understand the concept and how it can be applied to anything or any company that has an affiliate program. These sales tactics can be used to market just about anything including your own Amazon FBA products. At the same time, Amazon has an actual affiliate program.
Though this is not the topic of the post, I figured it would be good to bring this to your attention as this is another way to make money through Amazon. Looking at this from the lens of FBA, once you have the link to your product, you can point your sales or squeeze page to it. You would use your ads (link magnet) to point to the main page of your website (a squeeze page). From here, you would collect your email addresses, perform follow-ups for those who did not purchase and for those who did.
Note: You can generate the link to your product from seller central by going to the page where your product is listed in the catalog. Copy the URL address out and use that in your funnel.
So what would our funnel look like? Here is an example. From the sales page, after the customer clicks the button, the website would redirect them to the Amazon page.
Why Should I Use A Funnel?
There are two main reasons that you should use a funnel for marketing your product. The first is the opportunity to build your own list of potential customers. With this list, you can perform follow-ups and promote new products that you are launching. The second reason is so you can offer the customer something that your competitors don’t. If you think about bundling with Amazon, it is a similar concept. The main difference here is that you are offering it to them on your own site. This can give you a competitive advantage over others selling similar products. An example of this might be if you are selling kitchen knives you could offer a free eBook for cooking as a free incentive for them to purchase through you.
That is all there is to it. I hope you enjoyed this post and remember to Just Keep Going!