Email Marketing Automation: How to automate your email marketing campaigns

In this blog post I’m going to talk about email marketing automation. In past blog posts I talked about the use of autoresponders as a method of automation. Today I’m going to show you how you can set up the automation for email marketing campaigns in GetResponse.

There is so much more to email marketing software than just autoresponders. Let’s say that you wanna perform an action when a user does something. For instance when a user opens an email you may want to add them to a specific, separating them from those who don’t open your emails. Or let’s say this someone opened your email but didn’t click any links. You can create an automation to send them a follow up email. This will allow you to make sure that the link in the original email worked. Or maybe you want to send out follow-up emails after somebody clicks a link but doesn’t purchase. There are so many scenarios where email marketing automation is the answer to all of these problems. So inside of GetResponse you can see there are many different options.

Inside of this drop down you will select “Automation”. Before you go into the editor, the first thing that you will need to do is create the initial email that you want to track. I’m not gonna show you how to do that in this blog post because this step is fairly straightforward. So once the email is created, what you need to do is create your email marketing automation.

Inside of this editor you will select “Create Workflow” to begin your automation. You will need to select the type of automation that you want to create. For this tutorial I am going to use the “Build from scratch” feature.

After you choose “Start now” you will be taken to a dashboard where you can drag and drop different features for use in your automation. The editor asks you what type of process you are looking for. I generally will create completely from scratch. In the previous image you can see that there are many prebuilt automations that can be used which may be easier if you are new to automation for emails.

For this demo I am going to choose “Opens a message” to get us going. I encourage you to play around with the others on your own because this is a very powerful feature if used correctly. Finally after choosing the “Opens a message feature, we are brought to the editor.

Inside of the editor you will see many different things on the right hand side of the screen. To create our first basic automation lets drag a couple of these features onto the board.

So what we have here is the beginning of our workflow. It will start with the email we send, look to see if they opened it. If they did not open it then it will send them a follow up message. If they open it, we will look to see if they clicked a link in the email, then if they did we will add a tag to their account in our mailing list. This is how we will find quality contacts. Next we will link all of the elements so we can create the actual workflow.

So what we have here is the skeleton for our automation. Now we need to add the tags and emails that we want to track. So if you click the the blocks that say “Assign the tag” you can select a drop down of pre-created tags or create your own.

For this specific one we will use low quality since we have tried to contact them a couple of times.

For the next one we will select high quality since they clicked the link and opened the email.

Next we need to set up the emails that we are sending and tracking. The first one that I am going to talk about is the follow up email. I have created an email that says we noticed that they aren’t checking out our awesome free content and then asks them to confirm they want to remain on the mailing list. It points them to a website for opt-in. This way I am tracking the opening and clicking of the email and link. So when you click on the send message you will see a drop down on the right with a list of emails you can choose from. Be sure to create the email before you go to this step.

The final piece is the main email that we want to track. If you click on the very first element that says “When any newsletter is opened” you will see the properties window on the right. In here I usually choose “specific” from the drop down menu. Then I select the message I want to track. This is usually an important email such as something that I am promoting or an announcement to make sure people on my list stay engaged.

Finally, I will save the automation and publish it so I am ready to go once the email goes out to my list. Here is what the final workflow looks like before I save it.

That is all for the automation piece from GetResponse. As you can see this is a very powerful tool that can be used to track and respond in an automated fashion to the interaction or lack of from your customers. Sometimes they don’t open emails because they never received them. That is why I like to send them a follow up before I remove them from my lists. This example was very basic and I hope it gave you an idea of how you can automate your marketing campaigns.

If you feel like this tool is something that you would like to use, check out this link to get your free trial today!

That is all for this post, remember, Just Keep Going!

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