Keyword Research for SEO. A How-To Guide and Product Review

So, after reviewing the different posts in this blog during migration, I realized that I missed very important piece to any kind of online marketing, YouTube, and even blog posts. What is it that I might be talking about?  Keyword research for SEO!  Looking for keywords to perform SEO and rank your content higher is a must.  So, in this blog post I am going to be talking about keywords, how to research them, and how to use them to your advantage as a marketer.  Then I am going to provide a review of a few of the different tools on the market.  The first thing to understand is that a keyword by itself is not going to rank your post on any search platform.  You must have good content and understand how to rank it.  Instead researching keywords will allow you to identify possible words or search strings that people are looking for. Many of the research tools also can display what type of competition there is with the specific keywords or suggestions that are given. This allows you to look for words that have a high search volume but low competition.

Let’s Get to Searching, Shall We?

So, you might be wondering, if keywords alone won’t make me rank then what is the point?  The use of proper terms and keywords will help your content rank higher than others on the different search platforms if you use proper SEO techniques before ranking your content through paid or organic traffic methods.  While that topic is outside of the scope of this post, I will be covering this in more detail in a later post.  I do however have a SEO post about YouTube videos that is targeted at creating content that has a better chance of ranking.  That blog post is called YouTube SEO Tips. This is one of my earlier posts and the way I found the keywords for this title was to use Google.  If you go to Google and start typing out the words you think you want to use for a title, it will start to suggest keywords for you.  As you can see the title of this post is the first title found on Google. But there is a problem.

Image of google search suggestions for youtube seo

Let’s begin discussing how to perform searches.  As you can see in the image below from Neil Patel’s Ubersuggest the volume (VOL) is only 210. This number represents the number of searches that this keyword has had over the past month.  210 people is very low, and you can see that if I was to drive traffic to this blog post based on these keywords it would cost roughly $2.20 per click (CPC).  That is high and to be able to rank this post would cost a lot of money.  We can see though that the competition is low by looking at the Paid Difficulty (PD) and the SEO Difficulty (SD).  The higher these two numbers are the harder it is to rank whatever content you are trying to rank.

Image of youtube seo tips in ubersuggest

For that post the search volume was way too low though and if I wanted to have a lot of people find it, I would need to change the title somehow.  So, let’s look at some of the titles that may have allowed me to rank this post a bit higher.  Again, I will use Ubersuggest because I find it very easy to navigate and a lot cheaper than other tools on the market.  All around it is a good tool if you are on a budget.  I will show other tools later but for now let’s stick with this one.

After performing a lot of searches nothing would have allowed me to get better results.  As you can see that by removing the word “Tips” from the end it increases the volume, but it also increases the cost per click and the amount of competition.

Image of search results for youtube seo in ubersuggest

I usually try to find competition at PD of around 10-15 at most and SD at a max of 17.  So, this keyword/phrase is not what we are looking for.  Let’s see if we can find a different title that we can use which may be fruitful.  After performing a lot of searches, the keywords that I chose for the title were the best that I could get with low competition.  There are other tools that you can use to look for suggestions besides Google.  This technique works for all the major search engines though, including YouTube.

So what would you use?

So, you might be wondering what kind of a keyword that might be good to use look like. Let’s look because a tutorial would not be complete without showing what an awesome keyword might look like. For this search I am going to use “clickfunnels”.  So, as you could see if we just looked at Clickfunnels as the only word, there is no way we are ranking with any kind of content with just this keyword. The search volume is high, the cost per click is not extremely high, but the competition is through the roof.

Image of search results for clickfunnels in ubersuggest

So, if you were to click on the related tab at the top you can see a bunch of different terms and their search volume and the other data needed.

Image of expensive search results for clickfunnels in ubersuggest

If you scroll down a bit you can see that there are still search terms in here that would allow us to rank. As you can see one of my other blog titles are in here, What is Clickfunnels?

Image of search results for what is clickfunnels in ubersuggest

By using this feature, I was able to attract many customers to my previous blog on Medium along with proper SEO.  The search volume was high, the competition was low, but the cost per click was a bit high. If I was to scroll a little further down, I would see that this is the best pricing that I am going to get at this search and competition rate.

Other Search Tools and Comparison

Alright, so as promised I said that I would share some information about other search tools. Many of these I have not used but others in the industry have either shown in their training or told me about.

The first one is AHrefs which is a keyword search tool that also has other tools such as a rank tracker, site auditor, and site explorer. When looking at the cost of this tool, I personally could not justify the price versus functionality. I may be missing something but compared to Ubersuggest, I do not see the cost value. I may end up signing up for the trial and writing a comparison.

Image of keyword research for seo tool Ahrefs

The next tool is Keywordtool.io which is pretty close to the same thing as Ubersuggest. The main difference that I saw was the cost. At the time of this writing if you searched for a keyword, the free version gave you suggestions but did not display search volume and the other information.

Image of the free version of keywords.io

The cost for two months at the pro business level of this tool is equal to one year of Ubersuggest.

Keyword research for seo tool keywords.io pricing plans.

Finally, let’s talk about Google Keyword Planning Tool. Google offers a keyword planning tool with your Google ads account. If you go to the tools and setting option, you can find it in the drop down under planning.

Drop down for the planning tool

Inside of the keyword planning tool you can choose if you want to find new keywords or look at search volumes.

Image of google keyword planning tool

Looking at the search volume and forecasts for YouTube SEO Tips under the historical data you can see something that is like the others.

Image of google keyword planning tool graphs

So, if you are on a budget and do not really need the fancy GUI, this tool will help you perform keyword research just like the others. In fact, the Keyword Discovery tool will give you suggestions as well.

image of google keyword planning tool

So out of all the tools that I have discussed here, I personally like Ubersuggest by Neil Patel. It is the easiest to use without a learning curve, is cost efficient, and is highly functional. Google Keyword Planning Tool is good if you are on a budget. The other more expensive tools, I personally have not found a reason to spend that kind of money on something that does the exact same thing as the other less expensive tools on the market.

That’s all for this post! Hopefully you found it helpful and remember as always, Just Keep Going!!

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